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Paid Digital Marketing Manager

Mitratech
Full-time Canada, Canada Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
March 02, 2026
Location:
Canada, Canada, Canada

Job Description

Paid Media Strategy & Execution

  • Ensure alignment of all paid digital initiatives with business priorities, solution-level goals, and defined KPIs, including pipeline contribution, revenue impact, and efficiency metrics.

  • Develop, execute, and optimize paid digital programs across channels, including paid search (Google Ads and Bing Ads), paid social (LinkedIn, Meta), display, retargeting, and B2B review and marketplace platforms (e.g., Capterra, Software Advice, SHRM MediaBrains) to support pipeline and revenue targets.

  • Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas.

  • Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey.

  • Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions and custom...

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    Job Overview

    Job Type: Full-time
    Location: Canada, Canada
    Posted: March 02, 2026
    Deadline: April 11, 2026