Paid Media Analyst

Role Description:

We are seeking an experienced Paid Media Analyst with a strong background in managing paid media campaigns, specifically on Meta (Facebook/Instagram) and TikTok, with a focus on lead generation. The ideal candidate will have a deep understanding of digital advertising for businesses with offline conventions or events, as this model differs from traditional e-commerce campaigns.

The right person should be highly proficient in creating, optimizing, and scaling digital marketing campaigns on Meta and TikTok, with a special emphasis on achieving lead generation goals. Additionally, experience in targeting and engaging the US Hispanic market is highly desirable

Key Responsibilities:
Lead and implement digital campaigns across multiple platforms, with a focus on Meta and TikTok, to drive lead generation and achieve business objectives.

• Develop, test, and optimize campaign strategies based on audience segmentation, creatives, and bu...