Paid Media

JOB DESCRIPTION
Job Title: Paid Media & Performance Specialist.
Reports to: Marketing Director.
Location: Hybrid (On-site as needed at Barranquilla and NY).
Schedule: Monday to Friday (7:45AM – 5:00PM EST).
Mission of the position:
The Paid Media & Performance Specialist is responsible for developing, executing, and optimizing paid digital advertising strategies that deliver measurable performance outcomes across multiple brands and platforms. This role manages campaign setup and execution for Meta Ads and Google Ads, conducts ongoing A/B testing and funnel optimization, monitors performance metrics like CPL and ROAS, and produces weekly and monthly reports that drive data-driven decisions to maximize lead quality and overall campaign effectiveness.
Responsibilities:
Develop and implement paid media strategies for all brands across Google Ads, Meta Ads (Facebook/Instagram), and other prioritized channels.
Set up, launch, and manage campaigns including audienc...