Paid Media Expert at RCL

Drive digital success with Reitmans Canada Limited as a Paid Media Specialist on a 12-month contract. Utilize your expertise to shape integrated media strategies across multiple platforms.

Joining RCL means being pivotal in crafting and executing media plans for our renowned brands like PENN and Reitmans. Your role will entail collaborating with internal and external partners to maximize the impact of multichannel campaigns while analyzing data to optimize performance based on KPIs.

Key Responsibilities:
• Create and manage media strategies for brand growth
• Execute campaigns on Google Ads and social media
• Collaborate with teams for audience segmentation
• Lead campaign setup and reporting in Ad Ops
• Analyze campaign data for continuous improvement

Requirements:
• Bachelor’s degree in E-commerce or Marketing
• Over 2 years in digital media buying
• Experience with major media platforms
• Kn...