Paid Media Lead (Growth & Analytics)

About The Role

We're looking for a Paid Media Lead with deep analytical and martech expertise , not a surface-level campaign optimiser. This is a high-impact, hands-on role for someone who thrives on diagnosing bottlenecks, understanding user behaviour through data, building the tracking and analytics stack, and running experiments that drive meaningful business outcomes. You'll own our paid acquisition engine across multiple brands, but equally importantly, you'll shape the measurement, attribution, CRO, and experimentation foundations that allow us to scale profitably. If you enjoy combining paid media execution with growth analytics, GTM/GA4 instrumentation, experimentation frameworks, funnel optimisation, and real cohort insight — this is a rare opportunity to build the system from the ground up.

What You'll Do

Growth Measurement & Analytics

• Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4...