Paid Media Lead

About the Role

As a Paid Media Lead, you lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels.

You manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.  

This hybrid role reports into the Marketing Manager and is based at the Mexico Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:

Media Strategy & Planning 

• Lead the formulation of Full-funnel (global and local paid media channels) media plans for activities along marketing calendar in accordance to set QCP process together with local agency teams, ...