Paid Media Manager – E-Commerce

This role IS for you if:

• Your dashboards show Purchases, ROAS, CPA, and Revenue
• You've scaled US e-commerce brands from 6-figures to 7-figures
• You've built and managed TikTok Shops and Meta Shops from scratch
• You speak fluent conversion optimization across all platforms

Core Responsibilities
Meta Ads (Facebook & Instagram)

• Build and execute full-funnel conversion campaigns (TOF, MOF, BOF) with proven scaling strategies
• Implement and troubleshoot Conversions API (CAPI) for accurate server-side tracking
• Generate detailed CAPI health reports and ensure proper event matching
• Manage catalog sales, dynamic retargeting, and Advantage+ shopping campaigns
• Conduct creative testing frameworks (hooks, angles, formats) with statistical significance
• Optimize for Purchase events with target ROAS/CPA goals

Meta Shop & Commerce Manager

• Set up and configure Meta S...