Paid Media Manager

ofRole Overview

We are looking for a data-driven, strategic, and hands-on Paid Media Manager to support our performance marketing efforts across B2B and B2C channels. You will be responsible for managing significant budgets across Google, Meta, and LinkedIn.

Key Responsibilities

• Full-Funnel Management: Strategy, execution, and optimisation of paid campaigns across Google Ads (Search, Shopping, PMax), Meta (FB/IG), and LinkedIn.
• B2B & B2C Strategy: Tailor approaches for different sales cycles from quick-conversion B2C to long-lead B2B pipeline generation.
• Technical Tracking: Setting up and troubleshooting Pixels, Conversions APIs (CAPI), and GTM tags.
• Analytics & Reporting: Build and maintain automated dashboards in Looker Studio and must have knowledge of Salesforce.
• Budget Management: Monitor monthly spend allocation to ensure we are hitting ROAS/CPA targets while identifying new areas for scale.
• Creative Collab...