Paid media specialist - (AI-Driven)

Paid Media (AI-Driven) Specialist Remote Contractor About Archive Digital Archive Digital is a digital marketing + AI solutions agency helping Canadian mid-market and enterprise brands grow through performance marketing, lifecycle automation, and measurable outcomes. Role Summary Were hiring a Paid Media (AI-Driven) Specialist (Contractor) to plan, launch, optimize, and scale paid campaigns across Google and Metausing modern AI workflows to move faster, test smarter, and improve performance. This is a remote contract role. What Youll Do Build and manage campaigns across Google Ads (Search, Performance Max, YouTube optional) and Meta (Facebook/Instagram) Use AI-assisted workflows for keyword/audience research, ad iteration, creative testing, and performance insights Own campaign structure: naming conventions, budgets, bidding strategies, audiences, placements, and exclusions Write and iterate high-performing ad copy (with strong hooks, offers, and CTAs) Set up and QA tracking: pixels, ...