Paid Media Specialist

We are looking for a highly capable, hands-on Paid Media Specialist to manage and optimize paid search campaigns for Shopify-based eCommerce brands, with a strong emphasis on tracking implementation and data integrity.
This role is primarily focused on Google Ads, with additional exposure to Bing Ads, and requires deep familiarity with Google Tag Manager (GTM) and Google Ads Editor.
Key Responsibilities:

• Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max
• Support and manage Bing Ads campaigns
• Drive performance across Shopify eCommerce accounts with a focus on ROAS, CPA, and revenue growth
• Use Google Ads Editor for efficient campaign management, bulk changes, and optimization
• Own tracking implementation and data integrity across Shopify sites
• Build and maintain Google Tag Manager (GTM) container structures, including workspaces, folders, and naming conventions
• Implement and ma...