Paid Media Specialist

We are seeking a skilled Paid Media Specialist to join our marketing team. This role

plays a key part in driving brand awareness, generating qualified leads, and achieving

business objectives through strategic and performance-driven paid media initiatives.

Tasks

• Develop and execute comprehensive paid media campaigns across major social platforms including Facebook, Instagram, LinkedIn, Snapchat, and TikTok.


• Continuously monitor, analyze, and optimize campaign performance using data-driven insights to maximize ROI.


• Demonstrate strong proficiency in Google Ads and Google Analytics 4 to track performance, measure conversions, and identify optimization opportunities.


• Implement integrations and automation between marketing tools and platforms to improve efficiency and workflow management.


• Provide strategic recommendations on paid media initiatives, including channel selecti...