Paid Media Specialist

The Paid Media Specialist plays a critical role in driving the company's customer acquisition, brand visibility and
commercial performance through effective paid media planning, campaign execution and ongoing optimisation
across digital channels. This role is responsible for building, managing and refining high-performing campaigns
that support key business objectives while ensuring efficient spend and measurable return.
This is not a hands-off agency management role. We are looking for someone who understands platform
mechanics, audience behaviour, creative testing, conversion journeys and performance analysis. The ideal
candidate can comfortably move between campaign setup, budget allocation, optimisation, reporting and insight
generation while operating within a fast-moving environment.
The role works closely with Brand, CRM, Design, Content, Product and Senior Stakeholders to ensure all paid
activity aligns with brand identity,...