Paid Media Specialist

Designation: Paid Media – Search Specialist (Lead Generation & E-commerce)
Experience: 3+ Years
Job Location: Mumbai

Key Responsibilities:

Plan, execute, and optimize Google Ads Search campaigns for Lead Generation and E-commerce accounts.
Manage full-funnel performance marketing strategies (awareness to conversion).
Drive qualified leads with strong CPL targets.
Optimize E-commerce campaigns to improve ROAS, AOV, and conversion rate.
Conduct keyword research, competitor analysis, and audience targeting.
Create compelling ad copies and test multiple variations (A/B testing).
Implement conversion tracking, GA4, GTM, and event tracking.
Analyze performance data and provide actionable insights through regular reports.
Work closely with creative, content, and analytics teams to improve campaign results.
Monitor budgets, bidding strategies, and scaling strategies effectively.
Required Skills & Experience:

3+years of experience i...