Paid Media Specialist

Role Description

We are looking for a performance-driven Paid Media Specialist responsible for scaling customer acquisition and revenue across multiple brands. This person will own the full paid acquisition funnel — from creative strategy to media buying to conversion optimization — with clear revenue and ROAS targets.

This role is not just campaign management. It is growth ownership.

You will manage and optimize paid channels including Meta, Google, YouTube, LinkedIn, TikTok, and emerging platforms. You will collaborate with creative, landing page, and analytics teams to continuously improve CAC, AOV, LTV, and overall profitability.

Primary Responsibilities

Strategy & Planning

• Develop paid acquisition strategy aligned with brand growth goals

• Identify channel mix based on margin profile and target customer

• Build testing roadmaps for creatives, offers, and audie...