Paid Media Specialist

Your mission

• Design and execute paid media strategies focused on demand generation and B2B lead acquisition.

• Plan, launch, and optimize campaigns primarily across Google Ads, Meta Ads, and LinkedIn Ads.

• Analyze campaign performance on a daily basis, optimizing creatives, bids, keywords, audiences, and channels based on results.

• Run continuous experimentation (A/B testing, landing page testing) to improve CAC, CPL, and Quality Lead Rate.

• Drive campaigns focused on highly qualified leads, working closely with Ops and Sales teams to improve lead s...