Paid & Organic Search Manager - APJ
Workday, Inc.Job Description
About the Role
Our Workday Channel Activation team is looking for a Paid & Organic Search Manager to help drive integrated Search efforts in the APJ region. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing across SEM, SEO, and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
This position reports to the Global Search Lead.
Responsibilities
Integrated Search & Collaboration (SEM & SEO)
Develop and execute integrated paid and organic search strategies aligned with Workday's business objectives in APJ.
Collaborate effectively with various marketing teams, stakeholders, and agency partners to build and execute custom programs to achieve APJ targets.
Regularly develop campaign performance reports and presentations with clear data storytelling, highlighting key results, insights, and n...
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