Paid Search Marketing Specialist

Popmenu is on the hunt for a results‑driven Paid Search Marketing Specialist to join our dynamic marketing team. If you have a passion for digital advertising, enjoy optimizing PPC campaigns, and are eager to make a meaningful impact in the restaurant technology space, we'd love to hear from you

In this role, you will be responsible for managing and optimizing our paid search campaigns to ensure maximum exposure and conversions for our brand while effectively utilizing budget resources.

Key Responsibilities

• Develop, manage, and optimize effective paid search campaigns across platforms such as Google Ads and Bing Ads, ensuring alignment with overall marketing goals and strategies
• Conduct thorough keyword research and competitive analysis to identify growth opportunities and produce targeted ad copy that drives engagement
• Analyze campaign performance metrics, such as CTR, CPA, and ROI, and use these insights to make data‑driven de...