Paid Search Specialist

We're looking for a Paid Search Specialist to join our dynamic CoE digital media team and craft high-impact search advertising campaigns.
What Your Day Looks Like
Conduct comprehensive keyword research and analysis to identify high-performing keywords.
Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
Develop ad copy and landing page strategies to improve relevance and quality score.
Monitor and control advertising budgets to ensure optimal ROI.
Analyze campaign performance using tools like Google Analytics and provide actionable insights.
Implement A/B testing methodologies to optimize ad creative and landing pages.
Stay updated on industry trends and competitor strategies to propose new ideas.
Collaborate with cross-functional teams to align advertising efforts with overall marketing strategies.
What You'll Bring
Bachelor's degree in Marketing, Business, or a related field.
2+ years of experience managing SEM...