Paid Search Specialist

We’re looking for a Paid Search Specialist to join our dynamic CoE digital media team and craft high-impact search advertising campaigns.

What Your Day Looks Like

• Conduct comprehensive keyword research and analysis to identify high-performing keywords.
• Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
• Develop ad copy and landing page strategies to improve relevance and quality score.
• Monitor and control advertising budgets to ensure optimal ROI.
• Analyze campaign performance using tools like Google Analytics and provide actionable insights.
• Implement A/B testing methodologies to optimize ad creative and landing pages.
• Stay updated on industry trends and competitor strategies to propose new ideas.
• Collaborate with cross-functional teams to align advertising efforts with overall marketing strategies.

What You’ll Bring