Paid Social Manager

Overview of the role:

The (Junior) Paid Social Manager is responsible or supports the end-to-end planning, execution, and optimization of paid social campaigns across key client accounts. This role requires deep, hands-on expertise in the major social advertising platforms to deliver measurable client outcomes, drive continuous performance improvement, and translate data insights into clear business recommendations.

Key Responsibilities:



+ Platform Knowledge: Plan, launch, and manage complex paid advertising campaigns across major social platforms, including Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, and Snapchat.



+ Budget Management: Oversee campaign budgets, pacing, and flighting, ensuring optimal delivery and efficiency to meet client performance targets.



+ Optimization: Proactively manage bidding strategies, audience targeting (including custom and lookalike audiences), and creative testing f...