Paid Social Specialist

To plan, create, manage, and optimise Meta advertising campaigns that generate measurable results for clients. The role combines creative production , data-driven marketing strategy , technical setup , and Go High Level integration to ensure smooth, profitable campaign delivery from end to end.

Note: Open to applicants based in South Africa or the United Kingdom only.

Core Responsibilities

• Research audience segments, competitor activity, and campaign positioning.
• Develop marketing plans and funnel structures (TOF, MOF, BOF) aligned to client goals.
• Define offers, hooks, and ad angles that will resonate with the target audience.

Ad Creation & Creative Production

• Design and produce engaging static and carousel creatives using Canva or Adobe tools .
• Edit short-form video ads for Meta using software such as CapCut, Premiere Pro, or Canva Video.
• Wri...