Pakistan Oral Health Lead / Pakistan Sensodyne Lead

About the role

As the Pakistan Oral Health Lead/Pakistan Sensodyne Lead, you will be at the forefront of our marketing efforts, responsible for driving brand performance and ensuring flawless execution of marketing strategies within Pakistan. You will lead a team of brand activation specialists, translating globally and regionally developed plans into impactful local marketing activities. This role is critical in bridging the gap between the Operating Unit (OU) and local markets, ensuring our brands win in the marketplace by resonating with consumers and shoppers alike.

Role Responsibilities

• Execute all local marketing activities based on plans developed by the global category & OU team, ensuring flawless in‑market delivery of OU‑led brand plans across channels.
• Drive strong financial and commercial rigour across brand activation, contributing to brand P&L delivery through effective A&P investment management, optimisation and ROI focus, with...