Pay Per Click Specialist (PPC) - Paid Media

**About the Company**:
RoverPass is an innovative startup dedicated to transforming the campground and RV park industry. Our suite of property management solutions and advanced marketing services empower campgrounds and RV parks to attract and retain more customers effectively. As a dynamic and forward-thinking team, we are on a mission to lead the industry with cutting-edge strategies and technology.
**Responsibilities**:
Develop and execute PPC strategies with a primary focus on Google Ads to boost brand awareness and customer acquisition.
Manage end-to-end Google Ads campaigns, including keyword research, ad creation, audience targeting, bidding strategies, and ongoing optimization.
Oversee additional PPC channels such as Facebook Ads, GetApp, Capterra, and SourceForge, ensuring alignment with overall marketing objectives.
Conduct detailed analysis of PPC performance data to identify trends, insights, and optimization opportunities.
Collaborate closely with the ...