Performance & Ads Marketing Executive

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. 

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn, and YouTube.
• Achieve monthly lead, CPL, CAC, and ROAS targets.
• Monitor and optimize campaigns daily for performance improvement.
• Manage ad budgets efficiently and ensure optimal spend allocation.
• Coordinate with creative/content teams for ad creatives and landing pages.
• Implement and monitor tracking tools including Pixel, GA4, GTM, and conversion tracking.
• Conduct A/B testing for creatives, audiences, and campaign strategies.
• Prepare weekly/monthly performance reports with insights and recommenda...