Performance Marketer

Key Responsibilities:
Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels
Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives
Track and analyze key performance metrics including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV
Conduct A/B testing on ad creatives, formats, audiences, and landing experiences
Support creative ideation by sharing insights on winning creatives and market trends
Coordinate with designers and video editors to request, review, and iterate ad assets
Research competitors' ads, strategies, and positioning across different markets
Analyze performance by country, platform, device, and audience segments
Assist in scaling successful campaigns while maintaining performance benchmarks
Identify performance issues and propose data-driven solutions
Maintain accurate campaign documentation and performance dashboards
Prepare weekly and monthly report...