Performance Marketer

Key Responsibilities:

• Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels
• Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives
• Track and analyze key performance metrics including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV
• Conduct A/B testing on ad creatives, formats, audiences, and landing experiences
• Support creative ideation by sharing insights on winning creatives and market trends
• Coordinate with designers and video editors to request, review, and iterate ad assets
• Research competitors' ads, strategies, and positioning across different markets
• Analyze performance by country, platform, device, and audience segments
• Assist in scaling successful campaigns while maintaining performance benchmarks
• Identify performance issues and propose data-driven solutions
• Maintain accurate campaign docum...