Performance Marketing Analyst

The Performance Marketing Analyst role is an opportunity to bring clarity and structure to Sequoia’s marketing performance at a pivotal moment. As marketing investment scales across channels, campaigns, and business lines, this role helps leadership understand what’s driving results, from spend and engagement through pipeline impact and ROI. Sitting at the center of campaign, channel, and funnel analytics, you’ll translate complex data into clear insights that guide GTM decisions, standardize how success is measured, and influence where the company invests next. It’s a high‑impact role for someone who enjoys turning data into direction and improving how marketing performance is understood across the organization.

• Conduct market and competitive research to support Sequoia’s GTM strategy and SAM (Sequoia Addressable Market) analysis.
• Analyze dashboards and reports from Salesforce, Marketo, HubSpot, Google Analy...