Performance Marketing Analyst

Responsibilities

• Analyze performance across paid media channels including
  Meta Ads Manager
  ,
  Google Ads
  , YouTube, programmatic, native, and emerging platforms
• Monitor daily, weekly, and monthly trends tied to CAC, ROAS, LTV, conversion rates, cohort behavior, and funnel efficiency
• Build and maintain dashboards using BI tools (e.g.,
  Looker
  ,
  Tableau
  ,
  Microsoft Power BI
  ) that leadership actively uses
• Partner with paid media, creative, and leadership teams to evaluate campaign and landing page performance
• Identify what's working, what's not, and provide clear, actionable recommendations
• Support budget pacing, forecasting, and scenario modeling
• Assist with attribution analysis, platform discrepancies, and data validation
• Help evolve measurement frameworks, testing methodologies, and reporting standards

Experience & Skills

• 4–7+ years of experienc...