Performance Marketing Analyst

Performance Marketing Analyst – SumUp

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About the Team

We’re a Digital Acquisition team that drives SumUp Brazil’s entire online marketing strategy. From paid media to website optimization and experimentation. Our mission is to drive growth by connecting with entrepreneurs throughout their digital journey.

What You’ll Do

• Plan, execute, and optimize paid media campaigns across key channels to drive qualified conversions and awareness with clear performance targets.
• Analyze funnel and campaign performance, identify gaps, propose strategies, and implement corrective actions.
• Run A/B tests and other experiments to validate acquisition hypotheses and improve conversion rates.
• Monitor marketing KPIs end-to-end and present actionable insights to leadership.
• Collaborate with Product, Sales, BI, and Creative teams to align initi...