Performance Marketing & Analytics Lead at Portage

Elevate Portage CyberTech's marketing effectiveness as the Performance Marketing & Analytics Lead. Focus on conversion optimization, analytics, and digital campaign strategies to drive growth.
In this senior role, you will develop and execute Portage’s performance marketing strategy, ensuring campaigns align with business objectives and enhance pipeline quality. Your expertise in analytics will contribute to meaningful performance insights and resource allocation, while you collaborate across teams to improve lead quality and conversion rates.
Key Responsibilities:
• Launch and optimize cross-channel marketing campaigns
• Analyze market trends and campaign performance
• Develop scalable reporting frameworks for insights
• Collaborate with Sales for enhanced forecasting
• Improve UX and conversion pathways on the website
Requirements:
• Minimum 5 years of performance marketing experience
• Strong familiarity with Google Ads, LinkedIn, and Meta
• Proven a...