Performance Marketing & Digital Growth Specialist

Role Overview We are seeking a highly analytical and results-oriented Performance Marketing & Digital Growth Specialist to drive paid digital acquisition, optimize conversion funnels, and scale revenue efficiently. This role is responsible for generating high-quality leads through data-driven paid campaigns, structured automation flows, and performance-focused social media strategy. The ideal candidate combines strategic thinking with hands-on execution and has a strong understanding of full-funnel performance marketing from awareness to enrollment conversion. You will lead campaign planning, execution, optimization, tracking, and reporting across Meta, Google, TikTok, and other digital platforms, ensuring measurable ROI and continuous growth. Key Responsibilities 1. Paid Media Strategy & Execution Develop and execute performance marketing strategies aligned with monthly lead and revenue targets. Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other relevant...