Performance Marketing Director

Job Description

We are looking for a highly skilled and experienced Head of Performance Marketing for each of our four brand teams (Cadillac, GMC, Buick, and Chevrolet). This individual will leverage paid media, SEO, CRM, website optimization, data, and analytics to deliver high-quality leads to our dealers. The ideal candidate will bring deep expertise in performance marketing, demonstrate a relentless desire to win, and continuously seek out new performance opportunities. Through strategic leadership and partnership with the GM Centers of Excellence (COE), this role will help build a data-driven organization that works in real time to optimize all marketing investments and drive brand growth.

Contribute to the strategy of seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

• Ensure that all creative marketing materials adhere to strict brand guidelines.
• Conduct market research and ...