Performance Marketing Lead

Location: Bengaluru Type: Full-time, in-office Reports to: Founders Compensation: Above market + ESOPs

About us

Bengaluru-based startup building a portfolio of multi-million-download apps leveraging AI, with a small super-smart technical team. Backed by Blume Ventures and others. Profitable, and entering hyperscale.

What you'll do

• Own end-to-end paid UA strategy across Meta, Google UAC, and emerging channels for 3+ apps • Drive the trial-to-subscription funnel (UPI AutoPay-led monetization) • Set up creative testing pipelines, attribution, and MMP workflows (AppsFlyer / Adjust / Branch) • Partner with creative and UGC teams to ship 50+ ad variants a week • Build cohort-level ROAS models and own the spend P&L • Scale spend into 8-figure monthly budgets without breaking unit economics