Performance Marketing Manager: App Campaigns

Role: Performance Marketing Manager – App Campaigns Location: Mumbai Role Overview We're looking for a sharp, data-driven performance marketer to own and scale our app acquisition campaigns on Google App Campaigns and Meta App Ads. You'll manage budgets, run experiments, and work closely with creative and tech teams to drive high-quality user growth efficiently. What You'll Do • Own and scale Google App Campaigns (UAC) and Meta App Ads • Manage budgets and optimize toward CAC, ROAS, LTV, and AOV targets • Drive continuous A/B testing across creatives (statics & videos) and audience segments • Build and manage performance reporting using AppsFlyer and GA4 • Partner with creative, product, and tech teams to improve campaign performance end-to-end • Derive actionable insights from data to continuously improve efficiency What You Bring • 3–5 years of hands-on experience in performance marketing, specifically on Google App Campaigns and Meta App Ads • Strong grasp of app marketing metrics —...