Job Description
Location: Malaysia / Singapore / Indonesia / Philippines, etc (Remote Possible)
Main Role
In charge of all paid media, including Google Ads, Facebook Ads, Linkedin, YouTube, and other platforms as needed.
Objectives
Take ownership of paid media campaigns such as Google ads & Facebook ads
Develop strategic paid campaign structure and budgeting across all target audiences and platforms
Improve performance of paid campaigns and increase monthly MQLs
Key Results
Set-up AYP in-house Google Ads account
Work with digital marketing executive to allocate budget and launch strategically targeted paid campaigns to target segments
Work with team to structure a/b testing, create new ad copy for various target markets, and continuously optimise all paid campaigns
Deliverables
...
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