Performance Marketing Manager Role at EQ Bank

Elevate your career as a Performance Marketing Manager at EQ Bank, where creativity meets strategy. Lead media execution and optimization for customer acquisition initiatives.

Reporting to the Senior Manager of Performance Marketing, you will drive successful media strategies across EQ Bank’s Personal Banking and Small Business Banking sectors. This role requires collaboration with agency partners and a strong understanding of paid media platforms to achieve effective campaign outcomes.

Key Responsibilities: • Lead paid performance media strategy and results • Partner with agencies on media execution and optimization • Manage budgets and offer strategic recommendations • Review campaign strategies and execution models • Explore and test new media channels for growth

Requirements: • 4+ years in performance marketing experience • Familiarity with the Google Ads ecosystem • Strong analytical skills and storytelling capabilities • Hands-on experience with media p...