Performance Marketing Manager

About the role

We're bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who knows exactly why CAC moved last week. You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging — your job is to take that and scale it. Fast feedback loops, tight iteration, and a direct line between your optimizations and revenue. This is an IC role — you won't manage people, you'll manage channels, budgets, and outcomes. For the right person, it's a step up in title and ownership without the overhead of building a team. What you'll own

Day-to-day management of Meta and Google Ads — campaign setup, bid strategy, budget pacing, creative rotation App growth: Apple Search Ads, Google UAC, and ASO strategy — app store listing, keyword optimization, A/B testing Creative testing framework: structured experiments a...