Performance Marketing Manager-UPO

Overview

We are looking for a highly analytical and execution-oriented Senior Performance Marketing Manager to lead our overseas paid growth efforts. You will own the strategy and execution of paid campaigns across major channels like Meta, Google, TikTok, and RTA. This is not just a media buying role; you will build scalable growth systems, leverage AI-enabled workflows, and partner with Product and Engineering teams to drive efficiency and rapid expansion.

Responsibilities

• Own Paid Growth: Manage the full lifecycle of campaigns (setup, pacing, optimization, budget allocation) across Meta, Google, TikTok, and RTA.
• Drive Data Decisions: Analyze daily performance data to identify trends and risks, translating insights into immediate, high-impact actions.
• Optimize Efficiency: Continuously improve ROI through rigorous testing of creatives, audiences, bidding strategies, and landing page flows.
• Build Systems: Collaborate with D...