Performance Marketing

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid channels

• Drive traffic, conversions, and revenue growth for the E-commerce website

• Collaborate with the E-commerce team to align campaigns with product launches, promotions, and seasonal trends

• Monitor and optimize key metrics including CAC, ROAS, CTR, and conversion rates

• Manage campaign budgets and ensure efficient allocation to maximize ROI

• Conduct A/B testing across creatives, landing pages, and audience segments

• Work with design and content teams to create high-performing ad creatives and copies

• Analyze campaign performance and generate actionable insights and reports

• Identify new growth opportunities across channels (affiliate marketing, marketplaces, etc.)

• Stay updated with industry trends, tools, and...