Performance Marketing Specialist

A Fintech Client is seeking a Performance Marketing Specialist to join our marketing team. This role focuses on driving growth through data-driven paid media strategies. The ideal candidate will be skilled in analyzing performance data to optimize campaigns and maximize ROI.

Requirements

RESPONSIBILITIES

• Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing.

• Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness.
• Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders.
• Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals.
• Implement A/B tests and other experimental designs to refine tar...