Performance Marketing Specialist (Hybrid)

Principal Duties & Responsibilities The main purpose of this role is to plan and implement Google, Facebook, Lazada, Shopee, Zalora, and TikTok in-platform solutions ad campaigns for our client’s e-commerce stores to drive quality traffic and conversion & report results on a weekly and monthly basis.

Job Responsibilities: Brand Management Work closely with internal departments (Client Success Management, Creatives, Copywriting) and external parties (clients, marketplaces, third-party agencies) to achieve performance marketing targets and troubleshoot and resolve business issues.

Planning & Target Achievement Formulation of performance marketing recommendations on budget splits, channels to activate, ad performance projections, and managing daily and monthly budgets to meet clients’ objectives.

Develop KPIs to measure the effectiveness of digital marketing strategies implemented and aligned with the stores’ goals and objecti...