performance Marketing Specialist-International Marketing

 Key Responsibilities:

● Plan, execute, and optimize paid app campaigns across Meta, Google programmatic

DSPs, and ad networks relevant to target international geos.

● Drive user acquisition, activation, and subscription growth across international

markets, with a focus on iOS user bases

● Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV.

● Work closely with MMP platforms and backend tracking systems to ensure clean

attribution, event mapping, and funnel integrity

● Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to

improve conversion and payback periods

● Deep dive into user behavior, retention patterns, and demographic data to translate

insights into actionable creative directions and create ad narratives that resonate across

international audiences

● Collaborate with creative teams to build high-converting ad creati...