Performance Marketing Specialist

Reporting: CEO & Head of Data.
Location: Pakistan- Islamabad
Role Overview
We need a hands-on growth leader to drive affordable, scalable, and measurable user acquisition for nano financing and digital platforms, ensuring every PKR spent contributes positively to unit economics.
Core Responsibilities
Own end-to-end performance marketing across channels: social, app stores, paid search, affiliates, performance networks
Optimize CPA/CPS for nano lending, digital apps, and partnerships
Build data-driven campaigns with clear attribution and ROI tracking
Test & scale acquisition strategies, including creative, targeting, and funnels
Monitor unit economics per channel, per cohort, and per campaign
Collaborate with Product, Tech, and Ops to improve conversion, onboarding, and retention
Bring diverse international best practices, especially from Chinese apps & fintech
Ideal Profile
3–7 years experience in performance marketing, growth, or user acquisition...