Performance Marketing Specialist

About the Role
HHD Software is hiring a Performance Marketing Specialist for a UAE-based client. The ideal candidate must excel in both Google Ads and Meta Ads, focusing on full-funnel performance marketing, lead generation, sales, and revenue-focused campaigns.
This role begins as a 3-month contract with the possibility of extension or full-time hiring based on performance. The work model is hybrid with flexible in-office requirements.
Job Description
Performance Marketing Specialist (Google & Meta Ads)
Contract-to-Hire | Hybrid | HHD Software, Pakistan
Key Responsibilities
Plan, build, and optimize Meta & Google Ads campaigns for multiple service categories.
Develop full-funnel performance marketing strategies, including audience targeting, budgeting, and revenue forecasting.
Maintain and improve key KPIs such as ROAS, CAC, CPC, CTR, and overall profitability.
Run campaigns focused on sales, calls, lead generation, and app installs.
Manage lar...