Performance Marketing Specialist

Performance Marketing Specialist Salary:

Highly Competitive 

Location: Nairobi

Job Summary

The Performance Marketing Specialist is responsible for planning, executing, and optimizing data-driven marketing campaigns to drive customer acquisition and revenue growth. They manage paid media channels, monitor performance metrics, and ensure maximum return on investment through continuous analysis and optimization.

Key Responsibilities

• Hands-on media buying: own setup, structure, targeting, bidding, budget pacing, optimization, scaling and recovery on Meta, Google (App/UAC, Search, Display), andTikTok.
• Strategy & pacing: translate growth goals into channel/country/audience/funnel plans (prospecting, re-engagement, retargeting), and manage weekly/monthly pacing.
• Attribution & measurement: work with MMP (AppsFlye...