Performance Marketing Specialist - Paid Ads

We are seeking a data-driven Performance Marketing Specialist to manage and optimize all paid advertising campaigns across Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads, and YouTube.

The goal is to generate qualified leads for our real estate developments while ensuring efficient budget use and measurable results.



KEY RESPONSIBILITIES

Paid Advertising Management

Set up, manage, and optimize campaigns on Meta Ads Manager, TikTok Ads, Google Ads, and YouTube Ads.

Define clear campaign objectives (Awareness, Traffic, Leads, Conversions).

Build audiences, implement targeting strategies, and create A/B testing structures.

Monitor daily performance and implement optimizations to reduce CPL and improve ROAS.



Strategy & Execution

Plan monthly advertising budgets and allocate spend effectively.

Collaborate with the content team to brief on ad creatives and messaging.

Analyze funnel performance a...