Performance Marketing Specialist (Paid Media & Social Ads)

Key Responsibilities

• Plan, launch, and manage campaigns on Google Ads, Facebook/Instagram, and LinkedIn

• Monitor campaign performance and optimize regularly

• Improve cost per lead (CPL), cost per acquisition (CPA), and overall ROI

• Manage and allocate advertising budgets efficiently

• Conduct A/B testing on ads, audiences, and creatives

• Set up and monitor tracking (GA4, pixels, Tag Manager)

• Prepare clear performance reports with insights and recommendations

• Collaborate with marketing and sales teams to improve lead quality and campaign results

Qualifications

• At least 2 years of experience managing paid media campaigns

• Strong hands‑on experience with Google Ads and Meta Ads

• Experience with LinkedIn Ads is an advantage

• Good understandin...