performance marketing specialist

Remote - Anywhere from pakistan

Client company introduction:

A smart lead generation and marketing platform built to automate engagement and drive growth.

Position Overview

We are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI.

Key Responsibilities

Campaign Management

• Execute and optimize mobile app install campaigns across Meta, Google, and TikTok
• Manage budgets to maximize ROAS and minimize CPI
• Run A/B tests on ad copy, creatives, audiences, and deep linking
• Optimize for post-install events: registrations, purchases, subscriptions, retention

Analytics & Attribution

• Use AppsFlyer or similar MMPs to track attribution and analyze user behavior
• Implement deep linking and attribution models
• Monitor KP...