Performance Marketing Specialist

Job Overview
We are seeking a Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have hands-on experience in running paid ads across major platforms such as Meta Ads Manager, TikTok Ads, Google Ads, and Bing Ads. This role is also responsible for designing landing pages and optimizing them for lead generation.

Key Responsibilities

• Manage, execute, and optimize paid campaigns across Meta Ads Manager, TikTok Ads, Google Ads, and Bing Ads.
• Design and develop landing pages tailored to ad campaigns to maximize lead generation and conversion rates.
• Collaborate with creative and content teams to ensure campaigns align with overall marketing strategies.
• Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement.
• Perform A/B testing on landing pages and ad creatives to improve ad performance and user engagement.
• Stay updated on the la...