Performance Optimization Manager (Search) (Bogotá)

Responsibilities

• Set up, execute, and optimize ad campaigns in Google Ads.
• Collaborate with senior managers and team leads to support their responsibilities and workload, ensuring smooth workflow and contributing to the overall success of the team.
• Preparation of comprehensive reports and metrics, providing accurate data on campaign performance and insights to stakeholders. Utilize Google Analytics for comprehensive reporting.
• Update and maintain dashboards to track the progress of all ad campaigns, ensuring real-time visibility of key metrics and performance indicators.
• Communicate regularly with internal teams (e.g., Media Optimization and Client Service) about campaign status and performance, and ensuring client satisfaction throughout the campaign lifecycle.
• Maintain up-to-date knowledge of ad tech tools and industry trends.
• Confident understanding of search engine marketing principles and concepts.